{"id":2203,"date":"2014-07-01T02:58:10","date_gmt":"2014-07-01T06:58:10","guid":{"rendered":"http:\/\/kciphilanthropy.flywheelsites.com\/?p=2203"},"modified":"2018-11-24T00:11:42","modified_gmt":"2018-11-24T05:11:42","slug":"2014-bulletin-3-le-marketing-cible","status":"publish","type":"post","link":"https:\/\/kciphilanthropy.com\/fr\/2014-bulletin-3-le-marketing-cible\/","title":{"rendered":"Le marketing cibl\u00e9"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime; specialty=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb3.17.4&Prime; background_image=\u00a0\u00bbhttps:\/\/kciphilanthropy.com\/wp-content\/uploads\/2018\/11\/2014_Q3_KCI_Trends_HERO.jpg\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px|\u00a0\u00bb next_background_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_color=\u00a0\u00bb#333f48&Prime; module_class=\u00a0\u00bbtrends-background\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb3.17.2&Prime; make_fullwidth=\u00a0\u00bbon\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb custom_width_percent=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|\u00a0\u00bb padding_top_1=\u00a0\u00bb0px\u00a0\u00bb padding_bottom_1=\u00a0\u00bb0px\u00a0\u00bb module_class=\u00a0\u00bbarrow-row\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_code admin_label=\u00a0\u00bbBack Button\u00a0\u00bb _builder_version=\u00a0\u00bb3.17.2&Prime; module_class=\u00a0\u00bbpeople-back\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb]<a onclick=\"window.history.go(-1); return false;\" href=\"\/insights\">Back<\/a>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.17.2&Prime; background_color_1=\u00a0\u00bb#ffffff\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px|\u00a0\u00bb custom_padding=\u00a0\u00bb360px||0px|\u00a0\u00bb padding_top_1=\u00a0\u00bb20px\u00a0\u00bb padding_left_1=\u00a0\u00bb50px\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb1210px\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_class=\u00a0\u00bbtrends-header\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb160px||0px|\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime;][et_pb_text admin_label=\u00a0\u00bbHeading\u00a0\u00bb _builder_version=\u00a0\u00bb3.17.6&Prime; custom_margin=\u00a0\u00bb||20px|\u00a0\u00bb module_class=\u00a0\u00bbtrends-heading\u00a0\u00bb]<\/p>\n<h1><strong>Le marketing cibl\u00e9<\/strong><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=\u00a0\u00bb1&Prime; specialty=\u00a0\u00bbon\u00a0\u00bb prev_background_color=\u00a0\u00bb#333f48&Prime; _builder_version=\u00a0\u00bb3.17.2&Prime; use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb custom_width_percent=\u00a0\u00bb60%\u00a0\u00bb module_class=\u00a0\u00bbtrends-content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_4&Prime; specialty_columns=\u00a0\u00bb3&Prime;][et_pb_row_inner admin_label=\u00a0\u00bbRow\u00a0\u00bb _builder_version=\u00a0\u00bb3.17.2&Prime;][et_pb_column_inner type=\u00a0\u00bb4_4&Prime; saved_specialty_column_type=\u00a0\u00bb3_4&Prime;][et_pb_post_title admin_label=\u00a0\u00bbDate &#8211; don&rsquo;t edit\u00a0\u00bb _builder_version=\u00a0\u00bb3.17.2&Prime; title=\u00a0\u00bboff\u00a0\u00bb author=\u00a0\u00bboff\u00a0\u00bb date_format=\u00a0\u00bbM Y\u00a0\u00bb categories=\u00a0\u00bboff\u00a0\u00bb comments=\u00a0\u00bboff\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb module_class=\u00a0\u00bbtrends-date\u00a0\u00bb \/][et_pb_text _builder_version=\u00a0\u00bb3.17.6&Prime;]<\/p>\n<p>Le marketing de masse \u2013 appel\u00e9 aussi le marketing indiff\u00e9renci\u00e9 \u2013 qui cherche \u00e0 interpeler l\u2019ensemble du march\u00e9 par l\u2019entremise d\u2019une strat\u00e9gie de marketing unique, a longtemps \u00e9t\u00e9 la norme, sauf pour les programmes de dons majeurs.<\/p>\n<p>Mais dans un monde o\u00f9 la concurrence pour les dons ne cesse de cro\u00eetre, une telle approche ne suffit plus pour susciter la loyaut\u00e9 et retenir les donateurs. L\u2019\u00e2ge et le sexe ne sont d\u2019ailleurs que deux des nombreuses caract\u00e9ristiques particuli\u00e8res des donateurs, qui peuvent comprendre entre autres l\u2019emplacement g\u00e9ographique, l\u2019ethnicit\u00e9 et, sans doute d\u2019une importance capitale pour les organismes caritatifs, la motivation pour donner.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime;][et_pb_code admin_label=\u00a0\u00bbSocial Media Share\u00a0\u00bb _builder_version=\u00a0\u00bb3.17.2&Prime; saved_tabs=\u00a0\u00bball\u00a0\u00bb global_module=\u00a0\u00bb777&Prime;]<div class=\"et_social_inline et_social_mobile_on et_social_inline_custom\">\n\t\t\t\t<div class=\"et_social_networks et_social_5col et_social_simple et_social_circle et_social_top et_social_no_animation et_social_outer_dark\">\n\t\t\t\t\t\n\t\t\t\t\t<ul class=\"et_social_icons_container\"><li class=\"et_social_facebook\">\n\t\t\t\t\t\t\t\t\t<a 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<\/p>\n","protected":false},"author":3,"featured_media":1062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[53],"tags":[81],"class_list":["post-2203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends-fr","tag-tendances"],"yoast_head":"<!-- This site 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