{"id":2243,"date":"2016-07-01T04:39:19","date_gmt":"2016-07-01T08:39:19","guid":{"rendered":"http:\/\/kciphilanthropy.flywheelsites.com\/?p=2243"},"modified":"2018-11-24T00:29:58","modified_gmt":"2018-11-24T05:29:58","slug":"2016-bulletin-3-la-philanthropie-grand-public-volet-1","status":"publish","type":"post","link":"https:\/\/kciphilanthropy.com\/fr\/2016-bulletin-3-la-philanthropie-grand-public-volet-1\/","title":{"rendered":"La philanthropie grand public \u2013 Volet 1"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime; specialty=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb3.17.4&Prime; background_image=\u00a0\u00bbhttps:\/\/kciphilanthropy.com\/wp-content\/uploads\/2018\/11\/2016_Q3_KCI_Trends_HERO.jpg\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px|\u00a0\u00bb next_background_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_color=\u00a0\u00bb#333f48&Prime; module_class=\u00a0\u00bbtrends-background\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb3.17.2&Prime; make_fullwidth=\u00a0\u00bbon\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb custom_width_percent=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|\u00a0\u00bb padding_top_1=\u00a0\u00bb0px\u00a0\u00bb padding_bottom_1=\u00a0\u00bb0px\u00a0\u00bb module_class=\u00a0\u00bbarrow-row\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_code admin_label=\u00a0\u00bbBack Button\u00a0\u00bb _builder_version=\u00a0\u00bb3.17.2&Prime; module_class=\u00a0\u00bbpeople-back\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb]<a onclick=\"window.history.go(-1); return false;\" href=\"\/insights\">Back<\/a>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.17.2&Prime; background_color_1=\u00a0\u00bb#ffffff\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px|\u00a0\u00bb custom_padding=\u00a0\u00bb360px||0px|\u00a0\u00bb padding_top_1=\u00a0\u00bb20px\u00a0\u00bb padding_left_1=\u00a0\u00bb50px\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb1210px\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_class=\u00a0\u00bbtrends-header\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb160px||0px|\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime;][et_pb_text admin_label=\u00a0\u00bbHeading\u00a0\u00bb _builder_version=\u00a0\u00bb3.17.6&Prime; custom_margin=\u00a0\u00bb||20px|\u00a0\u00bb module_class=\u00a0\u00bbtrends-heading\u00a0\u00bb]<\/p>\n<h1>La philanthropie grand public \u2013 Volet 1<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=\u00a0\u00bb1&Prime; specialty=\u00a0\u00bbon\u00a0\u00bb prev_background_color=\u00a0\u00bb#333f48&Prime; _builder_version=\u00a0\u00bb3.17.2&Prime; use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb custom_width_percent=\u00a0\u00bb60%\u00a0\u00bb module_class=\u00a0\u00bbtrends-content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_4&Prime; specialty_columns=\u00a0\u00bb3&Prime;][et_pb_row_inner admin_label=\u00a0\u00bbRow\u00a0\u00bb _builder_version=\u00a0\u00bb3.17.2&Prime;][et_pb_column_inner type=\u00a0\u00bb4_4&Prime; saved_specialty_column_type=\u00a0\u00bb3_4&Prime;][et_pb_post_title admin_label=\u00a0\u00bbDate &#8211; don&rsquo;t edit\u00a0\u00bb _builder_version=\u00a0\u00bb3.17.2&Prime; title=\u00a0\u00bboff\u00a0\u00bb author=\u00a0\u00bboff\u00a0\u00bb date_format=\u00a0\u00bbM Y\u00a0\u00bb categories=\u00a0\u00bboff\u00a0\u00bb comments=\u00a0\u00bboff\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb module_class=\u00a0\u00bbtrends-date\u00a0\u00bb \/][et_pb_text _builder_version=\u00a0\u00bb3.17.6&Prime;]<\/p>\n<p>N\u2019ayant peut-\u00eatre pas le cachet et le prestige des dons majeurs et principaux, les programmes de dons annuels et grand public n\u2019obtiennent pas toujours le respect et l\u2019attention qu\u2019ils m\u00e9ritent.<\/p>\n<p>Parfois presque rel\u00e9gu\u00e9s au second plan dans la planification de la collecte de fonds, les dons annuels et grand public, s\u2019ils sont bien planifi\u00e9s et bien utilis\u00e9s, peuvent en fait servir de leviers importants dans l\u2019atteinte des objectifs en mati\u00e8re de financement et de relations. Non seulement sont-ils un moyen de recueillir des fonds rapidement et sur une base durable, souvent sans restriction en ce qui a trait aux priorit\u00e9s, ils sont aussi un des m\u00e9canismes principaux permettant aux organismes caritatifs de b\u00e2tir des relations durables avec leurs donateurs.<\/p>\n<p>L\u2019acquisition est un pilier essentiel de tout programme de dons grand public, et tous les programmes devraient avoir une strat\u00e9gie d\u2019acquisition qui englobe une vari\u00e9t\u00e9 d\u2019outils et de tactiques par lesquels les donateurs sont invit\u00e9s \u00e0 contribuer. 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