{"id":9565,"date":"2020-04-07T13:19:51","date_gmt":"2020-04-07T17:19:51","guid":{"rendered":"http:\/\/kciphilanthropy.flywheelsites.com\/?p=9565"},"modified":"2020-05-08T11:15:39","modified_gmt":"2020-05-08T15:15:39","slug":"bulletin-5-maintenir-son-elan-planifiez-vos-scenarios","status":"publish","type":"post","link":"https:\/\/kciphilanthropy.com\/fr\/bulletin-5-maintenir-son-elan-planifiez-vos-scenarios\/","title":{"rendered":"Planifiez vos sc\u00e9narios : Maintenir son \u00e9lan en p\u00e9riode d\u2019incertitude \u2013 Bulletin 5"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSection\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.2&Prime; background_color=\u00a0\u00bb#333f48&Prime; background_image=\u00a0\u00bbhttps:\/\/kciphilanthropy.com\/wp-content\/uploads\/2020\/03\/Header-Image.jpg\u00a0\u00bb inner_width_tablet=\u00a0\u00bb50px\u00a0\u00bb inner_max_width_tablet=\u00a0\u00bb50px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px|\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|\u00a0\u00bb z_index_tablet=\u00a0\u00bb500&Prime;][et_pb_row module_class=\u00a0\u00bbarrow-row\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.2&Prime; width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|\u00a0\u00bb make_fullwidth=\u00a0\u00bbon\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb custom_width_percent=\u00a0\u00bb100%\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb0px||0px|\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_code admin_label=\u00a0\u00bbBack Button\u00a0\u00bb module_class=\u00a0\u00bbpeople-back\u00a0\u00bb _builder_version=\u00a0\u00bb4.3.1&Prime; saved_tabs=\u00a0\u00bball\u00a0\u00bb]<a href=\"\/insights\">Back<\/a>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_class=\u00a0\u00bbtrends-header\u00a0\u00bb _builder_version=\u00a0\u00bb3.25&Prime; max_width=\u00a0\u00bb1210px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px|\u00a0\u00bb custom_padding=\u00a0\u00bb360px||0px|\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb160px||0px|\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb1210px\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb3.25&Prime; background_color=\u00a0\u00bb#ffffff\u00a0\u00bb custom_padding=\u00a0\u00bb20px|||50px\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbHeading\u00a0\u00bb module_class=\u00a0\u00bbtrends-heading\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.2&Prime; custom_margin=\u00a0\u00bb||20px|\u00a0\u00bb z_index_tablet=\u00a0\u00bb500&Prime;]<\/p>\n<h1><strong>Planifiez vos sc\u00e9narios : Maintenir son \u00e9lan en p\u00e9riode d\u2019incertitude \u2013 Bulletin 5<\/strong><\/h1>\n<h1>\u200b<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; specialty=\u00a0\u00bbon\u00a0\u00bb module_class=\u00a0\u00bbtrends-content\u00a0\u00bb _builder_version=\u00a0\u00bb4.3.1&Prime; inner_width=\u00a0\u00bb60%\u00a0\u00bb inner_max_width=\u00a0\u00bb60%\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb custom_width_percent=\u00a0\u00bb60%\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_4&Prime; specialty_columns=\u00a0\u00bb3&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner admin_label=\u00a0\u00bbRow\u00a0\u00bb _builder_version=\u00a0\u00bb4.3.1&Prime;][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_post_title title=\u00a0\u00bboff\u00a0\u00bb author=\u00a0\u00bboff\u00a0\u00bb date_format=\u00a0\u00bbM Y\u00a0\u00bb categories=\u00a0\u00bboff\u00a0\u00bb comments=\u00a0\u00bboff\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb admin_label=\u00a0\u00bbDate &#8211; don&rsquo;t edit\u00a0\u00bb module_class=\u00a0\u00bbtrends-date\u00a0\u00bb _builder_version=\u00a0\u00bb4.3.1&Prime;][\/et_pb_post_title][et_pb_text _builder_version=\u00a0\u00bb4.4.2&Prime; z_index_tablet=\u00a0\u00bb500&Prime;]<\/p>\n<p>Alors que nous r\u00e9alisons l\u2019ampleur de la r\u00e9ponse internationale \u00e0 la pand\u00e9mie de la COVID-19, nous constatons qu\u2019il existe une r\u00e9elle incertitude, voire une peur palpable, quant aux cons\u00e9quences de cette situation et aux mesures que nous devons prendre en tant qu\u2019organismes et professionnels en r\u00e9ponse \u00e0 celle-ci. Afin de vous aider \u00e0 r\u00e9pondre \u00e0 vos questions, KCI pr\u00e9pare une s\u00e9rie de bulletins vous offrant des conseils opportuns sur comment r\u00e9agir et o\u00f9 mettre l\u2019accent pour mieux maintenir le cap dans cette situation en constante \u00e9volution, et ce, tout en maintenant l\u2019\u00e9lan de vos programmes et de vos activit\u00e9s de collecte de fonds.<\/p>\n<h5><span style=\"color: #e56a00;\"><strong>PLANIFIEZ VOS SC\u00c9NARIOS<\/strong><\/span><\/h5>\n<p>Le pr\u00e9sent bulletin offre des conseils sur la mani\u00e8re d\u2019aborder la planification de sc\u00e9narios pour les revenus tir\u00e9s de la collecte de fonds. S\u2019il est incontournable que la crise de la COVID-19 aura un impact \u00e0 court terme sur ces revenus, il est important lorsqu\u2019on cherche \u00e0 mieux cerner cet impact de ne pas y aller de fa\u00e7on trop rigide. Au contraire, il est essentiel d\u2019examiner et de comprendre les nuances de votre cas pr\u00e9cis et, peut-\u00eatre encore plus important, de vous appuyer sur cette \u00e9valuation pour \u00e9laborer un plan de r\u00e9ponse.<\/p>\n<p><strong>1. D\u00e9terminer l\u2019impact anticip\u00e9<\/strong><\/p>\n<p>La premi\u00e8re \u00e9tape consiste \u00e0 \u00e9valuer et \u00e0 d\u00e9terminer l\u2019impact de la situation de la COVID-19 sur vos programmes de collecte de fonds. Pour vous aider \u00e0 y parvenir, nous avons \u00e9labor\u00e9 un <strong>Cadre d\u2019\u00e9valuation<\/strong> qui vous permet de d\u00e9semballer et d\u2019examiner chacune de vos sources de revenus selon deux perspectives, soit la <strong>PROFONDEUR <\/strong>et la <strong>DUR\u00c9E<\/strong>.<\/p>\n<p>La profondeur de l\u2019impact concerne la port\u00e9e n\u00e9gative de la crise de la \u00a0COVID-19 sur la capacit\u00e9 de votre programme de collecte de fonds de g\u00e9n\u00e9rer des revenus. Une <strong>Faible profondeur<\/strong> se d\u00e9finit comme une baisse de revenu anticip\u00e9e de 30 pour cent ou moins, et une <strong>Grande profondeur<\/strong>, de <strong>30 pour cent ou plus<\/strong>.<\/p>\n<p>La dur\u00e9e de l\u2019impact concerne la dur\u00e9e de cette perturbation \u00e0 votre programme de collecte de fonds. Une <strong>Courte dur\u00e9e<\/strong> serait de trois mois ou moins, et donc une interruption relativement br\u00e8ve, tandis qu\u2019une <strong>Longue dur\u00e9e<\/strong> serait de plus de trois mois, et donc une perturbation soutenue.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9702 size-large\" src=\"https:\/\/kciphilanthropy.com\/wp-content\/uploads\/2020\/04\/High-Low-Impact-F-1024x653.jpg\" alt=\"\" width=\"1024\" height=\"653\" srcset=\"https:\/\/kciphilanthropy.com\/wp-content\/uploads\/2020\/04\/High-Low-Impact-F-1024x653.jpg 1024w, https:\/\/kciphilanthropy.com\/wp-content\/uploads\/2020\/04\/High-Low-Impact-F-980x625.jpg 980w, https:\/\/kciphilanthropy.com\/wp-content\/uploads\/2020\/04\/High-Low-Impact-F-480x306.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>Utilisant ce cadre, examinez et \u00e9valuez chacune de vos sources de revenus afin de d\u00e9terminer la profondeur de l\u2019impact \u00e0 pr\u00e9voir. Ce faisant, n\u2019oubliez pas que diff\u00e9rentes sources de revenus ont diff\u00e9rentes capacit\u00e9s de r\u00e9sistance en p\u00e9riode de crise et de ralentissement \u00e9conomique. L\u2019autre facteur important est le pourcentage de revenus que repr\u00e9sentent chacun de vos programmes. Par cons\u00e9quent, l\u2019incidence globale sur vos revenus d\u00e9pendra de la nature de chacun de vos programmes de collecte de fonds et sera sp\u00e9cifique \u00e0 votre situation. L\u2019encadr\u00e9 <strong>Impact pr\u00e9vu sur les revenus<\/strong> peut vous aider \u00e0 mieux concevoir cet exercice.<\/p>\n<p>[\/et_pb_text][et_pb_toggle title=\u00a0\u00bbENCADR\u00c9 &#8211; Impact pr\u00e9vu sur les revenus\u00a0\u00bb module_class=\u00a0\u00bbpost-toggle\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.2&Prime; saved_tabs=\u00a0\u00bball\u00a0\u00bb]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9706 size-large\" src=\"https:\/\/kciphilanthropy.com\/wp-content\/uploads\/2020\/04\/Duration-of-Impact-F-1024x534.jpg\" alt=\"\" width=\"1024\" height=\"534\" srcset=\"https:\/\/kciphilanthropy.com\/wp-content\/uploads\/2020\/04\/Duration-of-Impact-F-980x511.jpg 980w, https:\/\/kciphilanthropy.com\/wp-content\/uploads\/2020\/04\/Duration-of-Impact-F-480x250.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><strong>DONS MAJEURS (43 % des revenus) : Faible profondeur, longue dur\u00e9e<\/strong><\/p>\n<p>La profondeur pourrait \u00eatre plus faible car les dons majeurs sont bas\u00e9s sur de solides relations. Toutefois, l\u2019impact pourrait \u00eatre de longue dur\u00e9e dans le cas o\u00f9 des d\u00e9cisions ou des versements seraient report\u00e9s.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00c9V\u00c9NEMENTS D\u2019ENVERGURE (22 % des revenus) : Grande profondeur, courte dur\u00e9e<\/strong><\/p>\n<p>Grande profondeur \u00e0 court terme\u2026 mais une occasion d\u2019\u00e9laborer des strat\u00e9gies et de r\u00e9inventer (ou de simplement retarder)<\/p>\n<p>&nbsp;<\/p>\n<p><strong>SOLLICITATION DE MASSE (16 % des revenus) : Faible profondeur, courte ou longue dur\u00e9e<\/strong><\/p>\n<p>L\u2019approche pourrait rester intacte, mais les difficult\u00e9s \u00e9conomiques g\u00e9n\u00e9rales pourraient bien avoir un impact n\u00e9gatif sur les r\u00e9sultats \u00e0 moyen terme.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>DONS PLANIFI\u00c9S (8 % des revenus) : Faible profondeur, Courte dur\u00e9e<\/strong><\/p>\n<p>\u00c9tant donn\u00e9 la nature \u00e0 plus long terme du processus, il est peu probable que l\u2019impact soit majeur<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00c9V\u00c9NEMENTS ORGANIS\u00c9S PAR DES TIERS (7 % des revenus) : Grande profondeur, Longue dur\u00e9e<\/strong><\/p>\n<p>Pourraient essentiellement dispara\u00eetre \u00e0 court terme et ne pas \u00eatre une priorit\u00e9 pour ces tiers \u00e0 moyen terme<\/p>\n<p>&nbsp;<\/p>\n<p><strong>DONS MENSUELS (4 % des revenus) : Faible profondeur, Courte dur\u00e9e<\/strong><\/p>\n<p>L\u2019approche reste intacte, mais les difficult\u00e9s \u00e9conomiques g\u00e9n\u00e9rales pourraient bien avoir un impact n\u00e9gatif sur les r\u00e9sultats \u00e0 moyen terme<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_toggle][et_pb_text _builder_version=\u00a0\u00bb4.4.2&Prime; hover_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><strong>2. \u00c9tablir des mod\u00e8les de sc\u00e9narios<\/strong><\/p>\n<p>Ayant fait l\u2019exercice d\u2019\u00e9valuation, la prochaine \u00e9tape est d\u2019\u00e9tablir divers mod\u00e8les de sc\u00e9narios. Dans ce contexte d\u2019incertitude auquel nous sommes confront\u00e9s, la mod\u00e9lisation de divers sc\u00e9narios peut s\u2019av\u00e9rer \u00eatre un outil utile pour comprendre l\u2019\u00e9ventail des possibilit\u00e9s\u2026 et pour identifier un \u00e9ventail de r\u00e9ponses. Et n\u2019oubliez pas, alors que vous entreprenez cette partie du processus, de vous laisser guider par un esprit d\u2019optimisme r\u00e9aliste.<\/p>\n<p>On recommande la cr\u00e9ation de trois sc\u00e9narios\u00a0: 1) Le meilleur des cas (celui souhait\u00e9), qui est le plus optimiste de tous les sc\u00e9narios; 2) Le cas le plus r\u00e9aliste (planifiez pour celui-ci), qui est le sc\u00e9nario qui vous semble le plus probable; et, 3) Le pire des cas (soyez pr\u00eats), soit le sc\u00e9nario le plus s\u00e9rieux et le plus difficile auquel vous pourriez \u00eatre confront\u00e9s. Une fois ces sc\u00e9narios identifi\u00e9s, r\u00e9fl\u00e9chissez comment r\u00e9pondre \u00e0 chacun d\u2019eux.<\/p>\n<p><strong>3. Explorer les possibilit\u00e9s et formuler vos r\u00e9ponses<\/strong><\/p>\n<p>Il s\u2019agit probablement de l\u2019\u00e9tape la plus importante. Avec en mains une solide compr\u00e9hension de la r\u00e9alit\u00e9 de votre situation sp\u00e9cifique, il est temps de d\u00e9cider ce que vous devez faire dans l\u2019imm\u00e9diat et \u00e0 plus long terme. Comment allez-vous confronter la situation? \u2026 att\u00e9nuer les pertes? \u2026 r\u00e9cup\u00e9rer les revenus perdus? Pour y r\u00e9pondre et d\u00e9velopper votre plan, il est utile d\u2019y r\u00e9fl\u00e9chir en tenant compte des \u00e9l\u00e9ments suivants\u00a0:<\/p>\n<ul>\n<li><strong>R\u00e9inventer\u2026 vos programmes.<\/strong> R\u00e9fl\u00e9chissez \u00e0 la fa\u00e7on dont vous pouvez ajuster vos programmes de collecte de fonds et faire pivoter votre approche. \u00cates-vous en mesure de cr\u00e9er de nouveaux programmes pour g\u00e9n\u00e9rer des revenus? Pouvez-vous initier une campagne de dons mensuels pour faire migrer des donateurs vers ce type de contribution? \u00cates-vous capables de convertir des commandites en dons assortis d\u2019un re\u00e7u d\u2019imp\u00f4t? C\u2019est le temps ou jamais de r\u00e9fl\u00e9chir de mani\u00e8re cr\u00e9ative aux fa\u00e7ons dont vous pouvez amassez des fonds\u2026 et de vous pousser \u00e0 vous questionner sur certaines des \u00ab\u00a0vaches sacr\u00e9es\u00a0\u00bb qui font partie de l\u2019\u00e9ventail de vos activit\u00e9s de collecte de fonds.<\/li>\n<li><strong>Red\u00e9ployer\u2026 vos ressources.<\/strong> En r\u00e9ponse \u00e0 ces changements \u00e0 vos programmes de collecte de fonds, c\u2019est aussi le moment de faire preuve de flexibilit\u00e9 dans l\u2019affectation de vos ressources. Vous aurez peut-\u00eatre \u00e0 r\u00e9affecter des ressources humaines \u00e0 de nouveaux programmes de collecte de fonds. Le moment est aussi venu d\u2019engager les membres de votre conseil d\u2019administration et vos b\u00e9n\u00e9voles dans vos efforts de collecte de fonds.<\/li>\n<li><strong>Peaufiner\u2026 votre argumentaire.<\/strong> \u00c9valuez votre argumentaire dans l\u2019optique de sa pertinence dans l\u2019\u00e9tat actuel des choses et dans un monde post COVID-19. Expliquer pourquoi vous \u00eates pertinents aujourd\u2019hui et d\u00e9montrez comment vous r\u00e9pondez aux besoins. Trouvez des fa\u00e7ons cr\u00e9atives de d\u00e9montrer, dans la crise actuelle, l\u2019importance de votre organisme et de sa mission\u2026 mais \u00e9viter tout ce qui pourrait \u00eatre interpr\u00e9t\u00e9 comme \u00e9tant int\u00e9ress\u00e9s ou d\u00e9fensifs.<\/li>\n<li><strong>R\u00e9duire\u2026 vos d\u00e9penses<\/strong>. Et il va sans dire que vous vous devez d\u2019examiner toutes les fa\u00e7ons de r\u00e9duire vos d\u00e9penses. Mais, dans la mesure du possible, ne proc\u00e9dez \u00e0 des mises \u00e0 pied massives qu\u2019en dernier recours. Nous savons par exp\u00e9rience que si des programmes proc\u00e8dent trop rapidement \u00e0 des mises \u00e0 pied lors de ralentissements, ils se retrouvent \u00e0 l\u2019arri\u00e8re du peloton quand les choses se stabilisent. Et rappelez-vous, les organismes caritatifs sont inclus dans la Subvention salariale <a href=\"https:\/\/www.canada.ca\/en\/department-finance\/economic-response-plan\/wage-subsidy.html\">d\u2019urgence du Gouvernement du Canada<\/a>, un \u00e9l\u00e9ment important \u00e0 consid\u00e9rer dans votre prise de d\u00e9cision.<\/li>\n<\/ul>\n<p><strong>Finalement\u2026<\/strong><\/p>\n<ul>\n<li><strong>Impliquer votre conseil d\u2019administration<\/strong>. Assurez-vous d\u2019impliquer les membres de votre conseil d\u2019administration dans le processus. Consid\u00e9rez la possibilit\u00e9 de cr\u00e9er un groupe de travail pour entreprendre avec vous l\u2019ensemble du processus et faites que ce groupe de travail fasse rapport des r\u00e9sultats et des conclusions au conseil d\u2019administration dans son ensemble.<\/li>\n<li><strong>La r\u00e9silience de la philanthropie.<\/strong> Consolez-vous du fait que, lors de crises ou de ralentissements \u00e9conomiques ant\u00e9rieurs, le don s\u2019est montr\u00e9 r\u00e9silient. Bien que nous puissions nous attendre \u00e0 une baisse des contributions pour une certaine p\u00e9riode, le don va rebondir. La profondeur de l\u2019impact et la rapidit\u00e9 de la reprise seront tributaires du redressement du march\u00e9 boursier et de la rapidit\u00e9 du retour au travail des Canadiens.<\/li>\n<li><strong>Un sentiment d\u2019appartenance encore plus fort. <\/strong>Bien que nous ne puissions \u00eatre s\u00fbrs de l\u2019impact qu\u2019aura cette crise sur les attitudes et comportements des Canadiens \u00e0 long terme, il y a de fortes possibilit\u00e9s que la pertinence et l\u2019importance du secteur caritatif seront davantage ressenties \u00e0 la suite de cette crise\u2026 et que les Canadiens se sentiront davantage li\u00e9s entre eux et \u00e0 leurs collectivit\u00e9s. Deux \u00e9l\u00e9ments qui pourraient mener \u00e0 une augmentation des contributions philanthropiques avec le temps.<\/li>\n<li><strong>Ne pas laisser passer cette chance.<\/strong> \u00ab Une crise est une terrible chose \u00e0 g\u00e2cher \u00bb, pour citer l\u2019\u00e9conomiste Paul Romer (paroles que Rahm Emanuel, alors un conseiller du Pr\u00e9sident Obama, a reprises durant la r\u00e9cession de 2009). Les temps difficiles sont des catalyseurs d\u2019examens, de r\u00e9flexions et d\u2019\u00e9valuations qui souvent m\u00e8nent \u00e0 des r\u00e9sultats positifs.<\/li>\n<\/ul>\n<p>Et n\u2019oubliez pas les rappels g\u00e9n\u00e9raux suivants\u2026<\/p>\n<ul>\n<li><strong>Se pr\u00e9parer et r\u00e9pondre\u2026mais ne pas paniquer. <\/strong>Faites ce que vous pouvez. Beaucoup d\u2019\u00e9l\u00e9ments \u00e9chapperont \u00e0 votre contr\u00f4le et il est donc important de cibler votre r\u00e9flexion, vos efforts et votre \u00e9nergie l\u00e0 o\u00f9 vous avez de l\u2019influence.<\/li>\n<li><strong>Gardez le cap, soyez positifs et restez confiants.<\/strong> Donnez une impression de stabilit\u00e9, de confiance et de capacit\u00e9 dans toutes vos activit\u00e9s et vos communications, tant \u00e0 l\u2019interne qu\u2019\u00e0 l\u2019externe.<\/li>\n<li><strong>Il n\u2019y a pas qu\u2019une seule strat\u00e9gie.<\/strong> Quoi qu\u2019il soit bon de se laisser guider par des lignes directrices et des pratiques exemplaires, les meilleures strat\u00e9gies seront celles qui seront adapt\u00e9es \u00e0 chaque institution et \u00e0 ses client\u00e8les.<\/li>\n<li><strong>Ce n\u2019est pas la premi\u00e8re fois que nous nous retrouvons dans une situation semblable. <\/strong>Mettez \u00e0 profit les le\u00e7ons que vous avez tir\u00e9es de situations d\u2019urgences et de d\u00e9sastres ant\u00e9rieurs. Nous avons d\u00e9j\u00e0 surmont\u00e9 des p\u00e9riodes de crises et nous le ferons encore cette fois-ci.<\/li>\n<li><strong>Ne fermez pas boutique.<\/strong> Gardez le cap tout en ajustant avec prudence votre strat\u00e9gie et votre budget. Nous savons par exp\u00e9rience que ceux qui agissent ainsi s\u2019en tire plus solidement.<\/li>\n<li>Tout en vous assurant de ne pas submerger vos parties prenantes de communications superflues, il faut aussi \u00e9viter le silence radio. 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href=\"http:\/\/www.printfriendly.com\/print?url=https%3A%2F%2Fkciphilanthropy.com%2Ffr%2Fbulletin-5-maintenir-son-elan-planifiez-vos-scenarios%2F&#038;title=Planifiez%20vos%20sc%C3%A9narios%20%3A%20Maintenir%20son%20%C3%A9lan%20en%20p%C3%A9riode%20d%E2%80%99incertitude%20%E2%80%93%20Bulletin%205\" class=\"et_social_share\" rel=\"nofollow\" data-social_name=\"printfriendly\" data-post_id=\"9565\" data-social_type=\"share\" data-location=\"inline\">\n\t\t\t\t\t\t\t\t\t\t<i class=\"et_social_icon et_social_icon_printfriendly\"><\/i><span class=\"et_social_overlay\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le pr\u00e9sent bulletin offre des conseils sur la mani\u00e8re d\u2019aborder la planification de sc\u00e9narios <\/p>\n","protected":false},"author":3,"featured_media":9214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[et_pb_section fb_built=\"1\" admin_label=\"Section\" _builder_version=\"4.3.1\" background_color=\"#333f48\" background_image=\"https:\/\/kciphilanthropy.com\/wp-content\/uploads\/2020\/03\/Header-Image.jpg\" inner_width_tablet=\"50px\" inner_max_width_tablet=\"50px\" custom_margin=\"0px||0px|\" custom_padding=\"0px||0px|\" z_index_tablet=\"500\"][et_pb_row module_class=\"arrow-row\" _builder_version=\"4.3.1\" width=\"100%\" max_width=\"100%\" custom_margin=\"0px|||\" custom_padding=\"0px||0px|\" make_fullwidth=\"on\" use_custom_width=\"on\" width_unit=\"off\" custom_width_percent=\"100%\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"0px||0px|\" custom_padding__hover=\"|||\"][et_pb_code admin_label=\"Back Button\" module_class=\"people-back\" _builder_version=\"4.3.1\" saved_tabs=\"all\"]<a href=\"\/insights\">Back<\/a>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" custom_padding_last_edited=\"on|tablet\" module_class=\"trends-header\" _builder_version=\"3.25\" max_width=\"1210px\" custom_margin=\"0px||0px|\" custom_padding=\"360px||0px|\" custom_padding_tablet=\"160px||0px|\" custom_padding_phone=\"\" use_custom_width=\"on\" custom_width_px=\"1210px\"][et_pb_column type=\"1_2\" _builder_version=\"3.25\" background_color=\"#ffffff\" custom_padding=\"20px|||50px\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Heading\" module_class=\"trends-heading\" _builder_version=\"4.4.2\" custom_margin=\"||20px|\" z_index_tablet=\"500\"]<\/p><h1><strong>Events Strategy: Maintaining Momentum in Uncertain Times - Bulletin 4<\/strong><\/h1><p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" specialty=\"on\" module_class=\"trends-content\" _builder_version=\"4.3.1\" inner_width=\"60%\" inner_max_width=\"60%\" use_custom_width=\"on\" width_unit=\"off\" custom_width_percent=\"60%\"][et_pb_column type=\"3_4\" specialty_columns=\"3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_row_inner admin_label=\"Row\" _builder_version=\"4.3.1\"][et_pb_column_inner saved_specialty_column_type=\"3_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_post_title title=\"off\" author=\"off\" date_format=\"M Y\" categories=\"off\" comments=\"off\" featured_image=\"off\" admin_label=\"Date - don't edit\" module_class=\"trends-date\" _builder_version=\"4.3.1\"][\/et_pb_post_title][et_pb_text _builder_version=\"4.4.2\" z_index_tablet=\"500\"]<\/p><p>As we see the world responding to the COVID-19 situation, we know that there is a significant amount of uncertainty, and even fear, about what it all means and what we as organizations and professionals should be doing in our response. To help organizations answer those questions, KCI has created a Bulletin Series to provide timely advice about how you should navigate this situation as it evolves while continuing to maintain momentum in your fundraising programs and activities.<\/p><h5><span style=\"color: #e56a00;\"><strong>PIVOTING YOUR EVENTS STRATEGY<\/strong><\/span><\/h5><p>Much advice has already been shared about how to manage events at the moment, so here we will summarize key points and provide links to help you think about the best way to respond to your particular circumstances, both related to your upcoming events as well as your events strategy over the next six to 18 months.<\/p><p><strong>GENERAL ADVICE<\/strong><\/p><ol start=\"1\"><li><strong>No one solution.<\/strong> In light of the current situation, there is no one blanket solution to what is the best way to pivot and adapt your events and your events strategy. The right solution will depend on a variety of factors, including the timing, purpose and revenue generation models of the events.<\/li><\/ol><ol start=\"2\"><li><strong>Unbundle the objectives of your event.<\/strong> When determining the best response, it\u2019s important to think about the event\u2019s objectives separately. For instance, if it is a fundraising event, unbundle the fundraising aspect from the engagement aspect as this will help you to determine if there are distinct responses to meet each objective rather than the blunt \u2018cancel, reschedule or make virtual\u2019 solutions.<\/li><\/ol><ol start=\"3\"><li><strong>Event type is an important factor.<\/strong> Some fundraising events lend themselves to moving to a virtual platform, while others less so and will require a different solution. Upcoming events that are cultivation and stewardship focused should also be viewed differently than fundraising events. In some cases, these types of events could make more sense right now as people are looking for opportunities to connect. But in others, the timing may be inappropriate and it\u2019s important not to appear \u2018tone deaf\u2019 by undertaking something that feels frivolous or out of step. Filter all of your activities through the lens of \u201cHow will this be perceived at a time like this?\u201d.<\/li><\/ol><ol start=\"4\"><li><strong>Ask your key stakeholders what they think.<\/strong> Perhaps the most important piece of advice related to determining how to respond is to involve your key stakeholders in the conversation and decision. Get their perspective on what they think is appropriate before moving forward with a solid plan.<\/li><\/ol><p><strong>RETAINING AND REPLACING REVENUE<\/strong><\/p><ol start=\"1\"><li><strong>Focus on net revenues.<\/strong> When it comes to event revenue, not all revenue is created equal. When thinking about retaining or replacing revenues from a fundraising event, focus on net revenues rather than gross. It is the net revenue from an event that is most critical for an organization to replace.<\/li><\/ol><ol start=\"2\"><li><strong>Don\u2019t assume revenue is gone.<\/strong> Depending on how your event generates revenue, think about ways that you can keep or generate as much as you still can. If it generates revenue through sponsorships or major donations, speak to sponsors and donors about maintaining their gift, offering to shift it to a tax receipted donation if they prefer. We are hearing from many organizations that they are having good success in these types of conversations. Or if you have big third party events, treat those who plan those events as major donors and reach out to discuss what can be done.<\/li><\/ol><ol start=\"3\"><li><strong>Take a holistic view of the possible solutions.<\/strong> Don\u2019t limit your thinking to just an event lens. Rather, think about ways you can use this as an opportunity to diversify your fundraising streams and replace lost event revenues in different ways. Make your case to one-time donors and ask them to become monthly donors. Tell them you need ongoing support considering the circumstances. Or seek to convert event fundraisers to donors. Reach out to your event fundraisers (i.e. walkers, runners who raise money for your charity) and ask them to make a personal gift if they can. Make your case about why you need their support and turn this into a donor acquisition opportunity.<\/li><\/ol><ol start=\"4\"><li><strong>Reschedule later events to now.<\/strong> Another solution to replace short term lost revenue is to think of ways to get as much revenue as possible in the door as soon as you can. One could be moving up the execution of future events, particularly if they lend themselves to a virtual format, to an earlier execution date.<\/li><\/ol><ol start=\"5\"><li><strong>Shift event to virtual.<\/strong> If the event generates revenue thru the event\u2019s execution (e.g. an auction) or if it lends itself to a virtual version (e.g. a virtual walk or run), take the event virtual. If you\u2019re trying to replace your event with something that can be done virtually, it doesn\u2019t need to be a replication of what was initially planned. Think of something that would work on a virtual platform, and that is on brand for your organization. More on virtual events is shared below.<\/li><\/ol><p><strong>EXAMPLES OF WAYS YOU CAN VIRTUALIZE EVENTS<\/strong><\/p><ol start=\"1\"><li><strong>Virtual Conference or Organization Hosted Livestream.<\/strong> Have the speaker you had booked deliver your messaging through a virtual conference. This way you can still have that real-time, authentic presentation. Software can even facilitate real-time donations during a conference. Instead of offering a meal, perhaps you could include a musical performance, a stand-up comedian, or a group game you could play online such as trivia.<\/li><\/ol><ol start=\"2\"><li><strong>Virtual Walks\/Bikes\/Runs\/Etc.<\/strong> Host your exercise-related event on a virtual platform rather than in person. Encourage participants to do their fundraising as normal. You can encourage them to complete fun challenges at home when they hit fundraising milestones (For example: getting on the treadmill, walking\/running in their neighbourhood, doing burpees, climbing stairs, etc.) and get them to post selfies and share their activity in their social media networks. For the \u2018live\u2019 event, host a video conference or somewhere that participants can congregate live while they do some sort of at-home challenge live. Some examples of this include:<ul><li><a href=\"https:\/\/secure.wwf.ca\/site\/SPageServer\/?pagename=climb17_home&gclid=Cj0KCQjwjoH0BRD6ARIsAEWO9DuWbvkS0MqDvlRG3k2uLqbVv1BUyxLFDLCbZYCF0hdbwDw37q8wS9QaAsTFEALw_wcB\" target=\"_blank\" rel=\"noopener noreferrer\">WWF\u2019s CN Tower Walk<\/a><\/li><li><a href=\"https:\/\/jdrfwalk.ca\/Get-Involved\/Virtual-Walk\" target=\"_blank\" rel=\"noopener noreferrer\">Sun Life\u2019s Walk to Cure Diabetes for JDRF<\/a><\/li><li><a href=\"https:\/\/www.sportinglife10k.ca\/virtualrun\/?gclid=Cj0KCQjwsYb0BRCOARIsAHbLPhFd_o2LrdqtuIZbJq5Qy-tJO1ZiL2tIZNxyZbVHSMHL36_KSImKLIAaAhIdEALw_wcB\" target=\"_blank\" rel=\"noopener noreferrer\">Sporting Life 10K for Camp Oochigeas<\/a><\/li><\/ul><\/li><\/ol><p><a href=\"https:\/\/www.canadahelps.org\/en\/charity-life\/fundraising-2\/7-creative-virtual-fundraising-ideas-you-can-use-to-replace-your-cancelled-event\/\" target=\"_blank\" rel=\"noopener noreferrer\">This practical 'how to'<\/a> from Canada Helps on making your event virtual also offers some great advice.<\/p><p>And we will end all of our bulletins with these overall reminders\u2026<\/p><ul><li><strong>Prepare and respond\u2026but don\u2019t panic.<\/strong> Do what you can do. Much will be out of our control, so important to focus thought, effort and energy on what we can influence.<\/li><li><strong>Stay focused, positive and confident.<\/strong> Convey stability, confidence and capability in all your activities and communications, both internally and externally.<\/li><li><strong>No singular strategy.<\/strong> While steered by guidelines and best practice, the best strategies will be customized to individual institutions and their constituencies.<\/li><li><strong>We\u2019ve been here before.<\/strong> Apply the learnings from previous emergencies and disasters. We\u2019ve made it through times of crisis before and we will make it through.<\/li><li><strong>Don\u2019t shut everything down.<\/strong> Maintain the course while making prudent adjustments to strategy and budget. We know from previous experience that those who do will emerge more strongly.<\/li><li><strong>Communicate.<\/strong> While not inundating stakeholders with unnecessary communication, now is not the time to go silent. Keep your constituents, both internal and external, engaged and informed.<\/li><\/ul><p>We look forward to supporting you through these next few weeks and months, and our next bulletin will focus on scenario planning.<\/p><p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_code admin_label=\"Social Media Share\" _builder_version=\"3.17.6\" custom_margin=\"||10px|\" global_module=\"777\" 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