Corporate Giving

The magnitude of Canadian corporate support is undeniable.

Long before the large individual and family gifts that now dominate so much of Canada’s giving culture became commonplace, corporations were taking the lead to support some of our country’s most important and significant projects. Without that partnership, many of our health care, cultural and educational institutions would not be in the positions they are today. And for that tremendous support, our sector owes the corporate community a strong debt of gratitude.

In order to understand the current reality of corporate Canada and to assist in developing an appreciation of what both corporations and charities are facing, this edition of Philanthropic Trends Quarterly explores corporate giving.

With input from representatives of corporate Canada as well as a selection of our Trends Advisory Board members, we explore the current reality. Our investigation revealed details of the present situation facing corporations, uncovered how charities are responding and also disclosed how both sides are utilizing creativity to find ways to maximize support for important charitable work in Canada.