Communications

Of all the ways that technology has changed the world of non-profits, its impact is probably felt most strongly in how we communicate with each other.

Its accessibility (internet access, mobile devices) and real-time transparency (online and social media) are having a huge impact on fundraising communications. And all indications are that these newer communication channels are not passing fads but here to stay.

While growing in use in the philanthropic world, it is also apparent that they are not replacing traditional “high touch” channels (face-to-face interaction, print materials, direct mail, events), but rather co-existing. As we discovered in our research and interviews, most organizations continue to leverage the traditional channels while exploring and using the newer ones. And what this means is that there is a need in organizations for multi-faceted communication strategies, tactics and resources. Through our interviews and research, four overarching communications trends emerged. They illustrate not only how things are changing…but also how they’re staying the same