Fundraising and the Economy
For many parts of the country, these have been tough times.
With the meltdown in oil prices, depreciation of the Canadian dollar, OPEC vicissitudes and the fluctuations of the stock markets across the globe, our economy has been profoundly disrupted and a climate of uncertainty has spread from coast to coast.
In the midst of the economic disruptions and innovations in our evolving world that are challenging our sector, we need to be aware and stay alert. We need to find our balance. Organizations need to stay focused on what matters the most to them, being their mission, messaging and donor relations. It is more important than ever to keep listening to donors, fostering relations and being present in the community.
By sending a confident message and by adopting intentional empathy towards donors, organizations can even find the right momentum to later motivate them to increase their gifts. These times are a perfect opportunity to become more strategic, question the efficiency of our operations and activities, focus on impact, and continue building on cultivation and stewardship of the donor base.