Mass Philanthropy

Perhaps lacking the cachet and prestige of major and principal gifts, annual and mass giving programs don’t always get the respect and attention they deserve.

Sometimes treated almost like an afterthought in fundraising planning, annual and mass giving, if planned and used well, can actually serve as critically important strategic levers in achieving fundraising and relationship goals. Not only are they a means to raise money relatively quickly and on a sustaining basis, often for unrestricted priorities, they are also one of the primary mechanisms available to charities to build long term relationships with donors.