The Inspiration Issue – Part 2
Internationally renowned fundraising author and consultant Ken Burnett said, “The two “i’s” in fundraising should stand for inspiration and innovation.”
Original ideas are essential if we want to capture the attention of today’s younger generation of donors, who won’t be persuaded by more traditional ask methods like phone and direct mail. They want to be personally engaged.
As we saw in our Summer Edition, which was Part 1 of our list of the Top 30 most innovative fundraising and constituent engagement ideas from around the world, all kinds of different platforms and channels are creating opportunities to reach and connect with new audiences. Savvy non-profits are beefing up their social media presence; many are recruiting users as online ambassadors. They’re not afraid to take risks and experiment. We are delighted to complete our “world tour” by sharing the final 15 ideas that made our list.