The Giving Behaviour Project

As part of National Volunteer Week (April 23-29, 2017), The Right Honourable David Johnston, Canada’s 28th Governor General and Chair of the Rideau Hall Foundation hosted Working Together for the Common Good: The Governor General’s Conference on Giving at Rideau Hall.

Canadians from coast to coast were invited to follow the conference live online and submit questions via Twitter to panelists on three major themes: State of the Nation on Giving; Millennials: Values and Giving Behaviour; and Behavioural Science Principles to Encourage Giving.

During the conference, it struck us that all of this valuable, relevant, significant and just plain interesting research could be incredibly useful for you. And so we thought we would make research the focus of this edition of Philanthropic Trends Quarterly by sharing the results of the latest phase of The Rideau Hall Foundation’s Giving Behaviour Project through which the Foundation collaborated with partners on three distinct research projects – Thirty Years of Giving in Canada, Giving Behaviour of Canadian Millennials and From Intentions to Actions: The Science Behind Giving Behaviours.