EPISODE / 10
Maximizing the Middle
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Is your donor pipeline more of an hour glass than an even stream? Do your fundraising programs jump from solicitation of smaller annual gifts to large multi-year commitments? If you said yes, you’re not alone! A relatively new focus in fundraising, many organizations are eager to unlock the capacity of that ‘missing middle’ by implementing mid-level giving programs. But, as we hear from our guests, Amanda Hatt, Director, Annual Programs at the QEII Health Sciences Centre Foundation and Ainsley Dowle, Senior Manager Philanthropy at Plan International Canada, it’s not just a matter of amplifying strategies used for lower level giving or scaling how major gifts fundraising is done. Rather, it’s about creating a new way of engaging with donors that builds a closer relationship but still respects where they are at. Listen as they share their insights born from growing their mid-level giving programs. And finally, look to the future of mid-level giving with KCI Senior Vice President Celeste Bannon Waterman who shares how artificial intelligence will play a role in these types of programs.
