National Health Charities: KCI Sector Series 2022
Canada’s non-profit sector is diverse. And yet, it is commonly talked about as a homogeneous whole. This blunt approach to our sector is not only limiting, it also fails to adequately consider the unique characteristics and nuanced realities of the distinct sub-sectors that make it up. In recognition of this diversity, KCI has developed a set of reports focused on each major sub-sector in Canada to explore where they go from here.
In this edition, we examine the National Health Charity sector. When the pandemic hit, the first priority for national health organizations was to determine how to best support and advocate for their community in navigating a new reality. With heavy reliance on event revenue, many health charities were hit particularly hard financially. Though arising from a crisis, many agree that the fundraising lessons learned throughout the pandemic will, in the long-term, improve the financial sustainability of their organizations. Where do we go from here? Learn more in this edition of KCI’s Sector Series 2022.