• Comment identifier nos priorités clés et établir la stratégie optimale pour les soutenir?
• Comment engager et former les bonnes personnes et leur donner les outils pour réussir?
• Comment nous assurer que tous au sein de notre organisme soient de la partie?
• Comment identifier nos plus importants donateurs potentiels?
• Comment développer un message convaincant qui saura faire vibrer nos donateurs et partenaires, les persuadant d’investir généreusement dans notre avenir?
• Comment garantir notre réussite?

• Un énoncé de la vision, de la mission et des valeurs rassembleur;
• Un plan d’action réaliste, mesurable et réalisable;
• Un processus permettant d’identifier et d’adopter les pratiques exemplaires en gouvernance;
• Des politiques, des descriptions de tâches et des mandats de comités efficaces;
• Une structure générale qui améliore votre capacité d’atteindre vos objectifs stratégiques

• Trouver le fil conducteur du récit qui lie ce que vous êtes en ce moment à ce que vous espérez devenir;
• Itégrer vos communications organisationnelles et de collecte de fonds pour un impact maximal;
• Engager le cœur et l'esprit de la communauté élargie de votre organisme.

• Une compréhension approfondie de l'environnement sans but lucratif et de ses leaders;
• Des réseaux régionaux, pancanadiens et internationaux exhaustifs;
• La confiance et le respect des professionnels du milieu;
• Une approche personnalisée et collaborative qui a fait ses preuves.

Vous réalisez que votre vision est portée sur les épaules de vos gens. Votre équipe est la force qui guide votre organisme en donnant à vos parties prenantes les outils et la capacité d'aller de l'avant avec succès, volonté et détermination. Les stratégies de recrutement de cadres de KCI vous aideront à trouver les meilleures personnes pour vous mener à bon port.

Cliquez ici pour voir nos plus récentes recherches et télécharger des descriptions de travail complètes de chacun.

• Formation, coaching et mentorat – individuellement ou en groupe;
• Développement de l’esprit d’équipe;
• Création et renforcement de la capacité;
• Compétence et capacité en matière de leadership;
• Programmes conçus spécifiquement pour vos besoins et attentes.

Language and Visual Prompts to Nudge Vehicle Tax Payments

In one trial conducted in Britain, a letter sent to non-payers of vehicle taxes was re-written to use more simple and straightforward language - along the lines of “pay your tax or lose your car�. Some of the letters received included a photo of the recipient’s vehicle on it. The simplified letter alone doubled the number of people paying the tax, and the rewrite with the photo tripled it.
Source: The Economist – Nudge Nudge, Think Think

Reflecting on Healthier Food Nudge

A supermarket in El Paso, Texas, tried their own nudge experiment to see if they could increase healthy eating among its customers. They placed mirrors on the inside of the grocery carts facing up at the consumer, allowing people to see themselves as they shopped. When people reached for junk food and turned back towards their cart, they saw the reflection of their double chins in the mirror resulting from the unflattering angle the mirror was placed at. This ended up increasing sales of fruits and vegetables, and decreasing junk food sales, suggesting that this nudge achieved the results that it was planned to.
Source: Under the Influence - Nudge: The Persuasive Power of Whispers

Language as a Nudge to Address Gender Specific Challenges in the Education System

The facilitation of a technical drawing class in French schools was examined. They found that if the subject was called “geometry�, male students did better, but if it was called “drawing�, female students did equally well or better. Teachers are now being trained to call the subject drawing and use appropriate terminology, so as to equalize the gender gap in technical drawing skills.
Source: The Economist – Nudge Nudge, Think Think

Nudging for Green Energy

As part of a green energy initiative, Britain was offering financial incentives to home owners if they improved their energy efficiency by insulating their attics. The participant rate for this aspect of the program was unfortunately quite low. When researchers looked into why, they found that homeowners did not want to insulate their attic because it required work on their part to clear out their junk beforehand. A nudge was then integrated to their marketing strategy whereby insulation firms would offer to clear the attics, dispose of unwanted items, and return the rest after insulating it. Removing the extra work required by the participants led to a threefold increase in participation of this program.
Source: The Economist – Nudge Nudge, Think Think

Nudges Pertaining to Existing Social Norms Yield Higher Results Compared to Nudges That Don’t

The Danish Nudging Network, a non-profit organization, tested two potential nudges and compared results. In one test, green arrows pointing to stairs were put next to railway-station escalators, as an effort to encourage people to take the healthier option. This nudge had almost no effect. Another test, similar to the previous one, had a series of green footprints leading to garbage bins. During a controlled experiment where people were handing out individually wrapped candies nearby the green footprints, litter was reduced by 46%. Pelle Guldborg Hansen, Founder of the Danish Nudging Network, said the second nudge had more of an impact because there are social norms and expectations about littering, but none about taking the stairs. This suggests that people are easily influenced to do what they believe is socially expected of them.
Source: The Economist – Nudge Nudge, Think Think

Default Action Nudges

Inertia plays a role in decision making in that people tend to choose the default option when making certain decisions, such as enrolling in Corporate Pension Plans for example. In 2012 British legislation changed the default option for Corporate Pension Plans, so that employees are automatically enrolled unless they actively choose to opt out.
Source: The Economist – Nudge Nudge, Think Think

College Nudge

A school in Texas that wanted to increase the number of students that went on to college - as two-thirds of high schoolers there never experience a higher education. But the school didn't have any outside funding to help with the problem. So they decided to nudge from within. First, the teachers talked to the students in terms they would understand. They didn't try to sell the high-mindedness of college education - instead - they hooked them with the universal symbol of teenage freedom: The automobile. They talked about how much money college grads earned compared to high school grads - explaining it as the difference between a Mercedes and a Kia. But - the brilliant nudge they employed was yet to come and was so simple, yet so powerful. In order to graduate from the high school, students were told they had to complete an application to a nearby college. The percentage of high school students who went on to college rose from 11% to 45%.
Source: Under the Influence - Nudge: The Persuasive Power of Whispers

Option Restriction Nudge

People don’t like complexity. When someone is offered too many options, they’re less likely to engage at all. Taloon.com wanted to increase sales on their online shopping portal (i.e. they wanted more people to click their “Add to Cart� buttons). After they limited the options of buttons to click on one of their online shopping web pages (removing unnecessary Social Media buttons, etc.), that product saw an 11.9% increase in number of sales.
Source: Blog on Conversion Rate Optimization - Removing Social Sharing Buttons Increases Conversions. Yes, You Heard That Right!

Competition Nudge

You can use competition as a nudge to get people to convert, participate, and or share. Smart phone app games do this well. Many of them will post your score onto your social media, challenging your followers to beat you score, which motivates those who are more competitive to click the link and download the game.
Source: Enginess - 5 Stellar Examples of the Humble Nudge

Social Proof Nudge

People are social creatures, and are more likely to do something if other people have done or are doing it. If it is proven that an action has been taken or preferred among other options by enough people before you, you will likely go with what seems to be most popular. Many companies do this when selling different versions of a similar product, such as Streak CRM. They add a “Most Popular� banner to one of their product options on their website, likely the one they want to sell the most of.
Source: Enginess - 5 Stellar Examples of the Humble Nudge

After leading the firm for the past 23 years, KCI’s President and CEO Marnie Spears has announced that she will be retiring in April of this year. Nicole Nakoneshny, KCI’s Editor of Philanthropic Trends Quarterly and Host of The Ask (KCI’s monthly podcast), recently sat down with Marnie to chat about her career and hear her thoughts about the “state of the nation� when it comes to Canadian philanthropy… as well as what she thinks will be the future of fundraising. Here is a summary of her thoughts and reflections.

Fundraising has become much more complex and complicated.

“Over the course of my career, I’ve seen fundraising go from very simple in terms of asking for money through things like direct mail, telethons, and face to face to today where the degree of complexity required to be successful is simply incredible. Fundraising is much more complex and sophisticated than it used to be, requiring a whole different level of leadership in terms of executing on those programs.�

Donor attitudes and motivations are changing.

“Donors are becoming increasingly agnostic when it comes to organizations and institutions and they now care far more about causes and issues than they do about organizations. The concept of what is charity is changing. Happily, the concept of doing good appears to be important to the new generations of donors, but their thinking about how to ‘do good’ is quite different from the older donor. “

Increasing reliance on philanthropy as core funding.

“There is increasing reliance on fundraising to support organizations, something that is at odds with the trends of changing definitions and growing agnosticism. The tension between these two competing trends is something that the sector and its fundraising leadership are going to have to grapple with.�

Business Intelligence, investment and new models required.

“Given the degree of complexity and change facing the sector, fundraising professionals will increasingly need to rely on data and business intelligence to be successful, something that is going to require investment. I worry that smaller and medium sized charities have not invested enough in this. Therefore, I believe that more and more charities are going to have to look at mergers and at collaborating together, as there are too many charities competing for the charitable dollar.�

Need to focus on government.

“Consulting has afforded me a bird's eye view of the sector as a whole and also to have a more in-depth view of many sectors within it. I am increasingly concerned that governments don’t have that view and don’t really understand what is happening in the sector. I am becoming increasingly interested in the need for advocacy from organizations like AFP, AHP, CCAE and Imagine Canada. I think they need to be very, very concerned that government officials, be they elected politicians or bureaucrats, understand and commit to support the not-for-profit sector as a whole.�

Enhancing and strengthening the case for the sector.

“I believe that we need to strengthen the case for the sector. I've referenced this earlier with respect to my comments about governments’ understanding of what the case for the sector really is. And a corollary of that is the case for fundraising. I don’t think we’ve done a good job with making a strong case for either…and this is something that I believe sector leaders, board and staff, must turn their attentions to.�

Giving is voluntary and must be encouraged.

“We have to always remember that that fundraising dollar is voluntary. Nobody is putting a tax on citizens to give. We have to motivate them to give. And to me it's incredibly important that we value the fact that we're taking someone's discretionary dollars and using them, hopefully in a way that they were meant to be used. But we have to remember that they don’t need to give.�

Time to practice Adaptive Leadership.

“Our sector and the organizations in it need to be nimble and flexible going forward. I think there is so much changing when it comes to fundraising that there is a need to look at issues through various lenses. You know the old adage ‘change the way you look at things and the things you look at will change’? I think that has to be practiced much more openly and readily by boards and professional leaders. Those that practice adaptive leadership are the ones that are going to survive in this very complex environment.�

Amount of Financial Wealth Controlled by Women

Charity Involvement in the United States

Women’s Wealth

Canadian women will acquire an estimated $900 billion over the next 10 years.

In 2016, Canadian women controlled 35% of financial wealth. By 2026, they are expected to control close to 48%.

Women’s Giving

Women demonstrate more support for corporate involvement in causes associated with poverty, mental health, and abuse issues

Affluent Canadian women donate a higher proportion of their investable assets to charity than men.

In 1984, women contributed 36% of all donations. In 2014, this number was 41%.

In the United States, unmarried women make up 49% of all charitable bequests. Married couples make up 33%, and unmarried men make up 18%.

Preferred causes among women in general are poverty, health, children, women’s rights, and education.

Among married women, they are children and the elderly.

Among single women, they are animal welfare and the arts.

Women tend to value long-term and open relationships with charities they support.

Female retirees tend to agree that success in their retirement is defined by giving vs attaining great wealth. This is confirmed by higher giving and volunteering rates among retired women vs men.

The majority of female philanthropists do extensive research before committing to provide charitable funding.

Women are 15% more likely than men to have had a conversation with a financial advisor before donating.

All of these points indicate that women are a key demographic that fundraisers should be including in their strategies. However, 40% of women working at major charities say there is less of an emphasis on soliciting gifts from women, and only 33% of women working at major charities believe that wealthy female donors are given the same respect as their male counterparts.

Even though women tend to be left out of institutional philanthropy, this doesn’t stop them from getting involved. Giving circles are becoming increasingly popular, especially among women. In a study in the states on Giving Circles, Women made up more than half the group for 70% of the circles.

In the states, giving circles have engaged at least 150,000 donors, and have contributed $1.29 billion to philanthropy. The number of circles at the time of the report in 2017 has tripled from 2007.

Useful Links

• Time, Treasure, Talent: Canadian Women and Philanthropy (TD)
• Time, Treasure, Talent: Canadian Women and Philanthropy - Addendum 1 (TD)
• Time, Treasure, Talent: Canadian Women and Philanthropy – Addendum 2 (TD)
• Unicef’s 25th Team Giving Circle (UNICEF)
• Tiffany Giving Circle (Red Cross)
• Women’s Philanthropy (Federation CJA)

Sources

Time, Treasure, Talent: Canadian Women and Philanthropy (TD, 2014)

Meet the High-Net Worth Female Philanthropist (IUPUI Women’s Philanthropy Institute, 2018)

The Landscape of Giving Circles: Collective Giving Groups in the US (IUPUI Women’s Philanthropy Institute, 2017)

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